IIP-61

IMPLEMENTED

Summary

This proposal allocates up to $25,000 worth of Fuel per month for marketing efforts, which will be distributed to influencers, partners, and guilds to attract new players to Illuvium. Any expenditure exceeding $25,000 will require council approval. Fuel must be used in-game and cannot be sold.

Motivation

To grow the Illuvium ecosystem by providing Fuel to key marketing channels, enhancing the initial experience for new players, and increasing player retention.

Specification

Monthly Allocation

• Up to $25,000 worth of Fuel for marketing each month.

Distribution Criteria

• Influencers: Selected based on reach and engagement.
• Partners: Chosen for strategic value.
• Guilds: Selected based on activity and community engagement.

Usage of Fuel

• Fuel to be used in-game, helping new players get started and preventing resale.
• Fuel exceeding $25,000 per month requires council approval with documented justification

Rationale

Fuel for influencers, partners, and guilds will:

• Increase visibility and awareness of Illuvium.
• Attract new players and boost engagement.

Conclusion

Allocating up to $25,000 worth of Fuel monthly for marketing is a strategic investment to grow the Illuvium ecosystem, with council oversight for any additional needs.